Welcome to the ultimate collector's guide for one of the most electrifying releases from POP MART: The Monsters "Big Into Energy" Series. This collection, also known by fans as V3, marks the third installment in the wildly popular Labubu vinyl plush pendant line, following the "Tasty Macarons" (V1) and "Have A Seat" (V2) series. It brings a new, vibrant dimension to the beloved character created by artist Kasing Lung.
This guide provides a deep dive into every aspect of the series, from the artist's vision and character lore to the full figure lineup, pricing, and the thrilling hunt for the secret "ID" chase figure.
The Visionary Behind The Monsters: Kasing Lung
To understand Labubu, you must first know its creator, Kasing Lung. Born in Hong Kong and raised in the Netherlands, Lung was deeply influenced by Nordic folklore and mythology. This inspiration is evident in the fantastical world of "The Monsters," which he first brought to life in 2015 through a series of picture books. The universe is populated by whimsical creatures like Zimomo, Tycoco, and Spooky, but the most famous is Labubu.
Labubu is a mischievous but kind-hearted little monster with distinct pointy ears and a signature toothy grin. Surprisingly to many, Labubu is a girl elf. Her popularity skyrocketed globally after K-Pop superstar Lisa of Blackpink showcased her personal collection, turning the figure into a cult-status collectible.
"Big Into Energy" Series: An Overview
The "Big Into Energy" series was launched with massive anticipation, with a US release on April 24, 2025, and an Asia Pacific release on April 25, 2025. This collection distinguishes itself with a unique format and artistic execution.
- Product Type: Each figure is a vinyl plush pendant, designed to be used as a keychain or a bag charm.
- Unique Craftsmanship: The most striking feature is the random tie-dye technique used on the soft polyester finish. This process ensures that every single figure has a unique, one-of-a-kind gradient color pattern.
- Dimensions & Materials: The pendants stand approximately 17 cm (6.69 inches) tall. The shell is made of PVC and polyester, with the stuffing composed of polyester and iron wires, allowing for posable heads, arms, and feet.
- Distinctive Details: Each Labubu features tonal gradient glitter eyes, a single colored tooth, two-toned ears, and a matching nose and toenails. A sturdy, tonal ring clasp is attached for practical use.
The Full Lineup: Meet the Figures
The series consists of six regular figures, each representing a different form of positive energy. These themes are also tied to the five classical elements: Metal, Wood, Water, Fire, and Earth.
The six regular designs are:
Love (Red)
Happiness (Orange)
Loyalty (Pink and Yellow)
Serenity (Green)
Hope (Blue)
Luck (Purple)
The Hunt for the Secret: The "ID" Chase Figure
Adding to the excitement is the ultra-rare secret chase figure, known as the "ID" edition. This figure is highly sought after by collectors for its unique and striking design.
- Appearance: The "ID" Labubu features grey fur, dazzling rainbow-gradient eyes flecked with glitter, and rainbow-colored teeth. Its nose and toenails are black, providing a sharp contrast.
- Rarity: The chance of finding the secret "ID" figure is approximately 1 in 72 boxes, making it a true collector's prize.
Blind Box Mechanics, Pricing & Availability
The "Big Into Energy" series is sold in a blind box format, meaning the character inside is a surprise until you open it.
- Odds: A collector has a 1 in 6 chance of getting one of the regular designs from a single box.
- Pricing: A single blind box has a suggested retail price of USD 19.46. A full sealed case of six boxes, which guarantees no duplicates of the regular designs, retailed for SGD 149.40 in Singapore and $168 USD in the United States. Other sources have listed a single box at $27.99 and a full set at $167.94
- Authenticity: Authentic products come with QR code verification to protect against counterfeits. Collectors should be wary of fakes, which can have subtle differences in packaging, color vibrancy, and material quality.
Related and Past Collections
The Labubu universe is vast. POP MART has also released a "Crystal Ball Blind Box" version of the "Big Into Energy" series. This series is part of a larger family of Labubu collections, including the highly popular "Exciting Macaron" (V1) and "Have a Seat" (V2) series, as well as collaborations with brands like Coca-Cola.
